Prince Oluwatosin, President of the International Association of Christian Media Practitioners (IACMP) and Founder of 24Seven Media Group, recently delivered a thought-provoking session at the Music Marketing Conference Africa, where he addressed one of the most sensitive conversations within the Gospel music industry: sustainability, structure, and the future of creatives in ministry.
Speaking from over a decade of experience in music marketing, media, branding, and talent development, Prince Oluwatosin challenged creatives, stakeholders, and church leaders to move beyond emotional debates and begin building proper systems that support the long-term growth of Gospel creatives.
According to him, the industry’s biggest challenge is not a lack of passion or talent, but the absence of structure.
“We don’t have a passion problem; we have a structure problem. If creatives cannot sustain their work, then the system is incomplete.”
During the session, he addressed the long-standing conversation around whether creatives should charge for their services within the church space, emphasizing that the discussion should no longer be centered around guilt or sentiment, but around sustainability, structure, and stewardship.
He explained that while Gospel music is rooted in ministry, the systems that govern music distribution, branding, marketing, production, and promotion remain part of a global music industry that requires professionalism and intentionality.
“We should no longer be debating whether creatives should charge for their services in the church. The real conversation should be about how to institutionalize the space so creatives serving within the church ecosystem can build meaningful and sustainable lives,” he stated.
Prince Oluwatosin also highlighted the importance of creatives building strong personal brands, developing valuable skills, and creating systems that allow them to thrive beyond visibility alone.
Through his company, 24Seven Media Group, owners of 24Seven Entertainment and 247 Gospel Vibes he has consistently worked with artists, brands, and creatives to build visibility, structure, digital growth, and monetization systems within the entertainment and Gospel media ecosystem.
He further stressed that the future of Gospel music and Christian media lies in collaboration, professionalism, digital positioning, and leadership development.
The session sparked conversations among attendees, many of whom resonated deeply with the need for a more organized and sustainable approach to Gospel media and music.
As President of IACMP, Prince Oluwatosin continues to advocate for a more credible, structured, and globally respected Gospel media industry through education, collaboration, and institutional development.
His message at Music Marketing Conference Africa stands as another bold step toward reshaping the future of Gospel music, media, and the creative economy in Africa.
