November 4, 2008 is a date that will always be remembered. Not only is it the day America elected its first African-American president, Barack Obama. But, it is also the day that Aziz “Zee” Peregrino-Brimah and business partner, Bobby “Tre9” Herring, re-launched the industry-changing website, DaSouth.com.
Bringing the 24-hour news and social media cycle to Christian Hip Hop, DaSouth.com introduced countless independent artists to the world – making many of them household names. From opening the door for Christian Hip Hop at SXSW, sponsoring major tours and concerts, bridging the gap between artists and fans, receiving awards, honors and much more – DaSouth.com forever changed the face of a culture. And after 2 million unique visitors, 14 million pageviews, and a global reach in over 200 countries, in 2013 DaSouth.com was purchased by Jam The Hype – being the first and only major acquisition in Christian Hip Hop.
Almost a year has gone by since that acquisition, and Zee says that he always planned on making a return, but didn’t know when or in what capacity. “When we sold DaSouth.com, I knew that I would be back eventually, I just didn’t know when. I had to wait until I felt excitement again. I feel it now. More importantly, I didn’t want to do the same thing. I wanted to do something that had never been done before.”
NEVER DONE BEFORE
What is that something that has never been done? It’s called DALYFE (pro-nounced da-life).
DALYFE is a groundbreaking online video platform that features and promotes urban Christian music, film, and entertainment. If it’s a video and relevant to the urban Christian culture, it can be found on DALYFE. And not only music videos, but movies, TV shows, live streaming, interviews, news, documentaries, viral videos, and much more!
“Our tagline for DALYFE is ‘Watch Us Live It,’” Zee says. “When you think about it, video is everywhere. And it’s always with us because our phones have cameras. Nothing is hidden anymore, because everything in life can now be captured and placed on the internet for the whole world to see. And most of what we see is mainstream media dictating to us how to ‘do life.’ Well, at DALYFE, we’re saying ‘Watch Us Live It’ and get a true picture. See how we get down, you feel me? The world needs to see how people who love Jesus live. So, we’re going to show them – through music, sports, news, reality TV, movies or whatever. ‘Watch Us Live It’ and learn.”
SEND YOUR VIDEOS
DALYFE is seeking film producers, directors, artists and anyone who has urban Christian video content to be shared on their platform. If you have a movie, short-film, web series, documentary, music video, talk show, vlog, performance or comedic piece, behind-the-scenes footage, or even a random video, they want to see it. Send a link to your video to videos@dalyfe.com.
LAUNCH DATE
DALYFE launches Sunday, May 25, 2014 at www.dalyfe.com.
Follow DALYFE on Facebook and Twitter for a chance to win a PlayStation 4 or Xbox One!
For more information and inquiries, e-mail watchusliveit@dalyfe.com.
ABOUT AZIZ “ZEE” PEREGRINO-BRIMAH
Recognized by EEW Magazine as one of “10 Men Leading the Way,” Aziz “Zee” Peregrino-Brimah is one of Christian entertainments most accomplished and recognized media moguls. The founder and owner of Stellar Award nominated marketing and design agency, Bezworks, his imprint includes Grammy, Stellar, and Dove award-winning artists and producers, NAACP Image Award recipients, Hollywood stars, TV and radio personalities, professional athletes, best-selling authors and other A-list clients. He has been awarded the En Sound ‘Trailblazer Award,’ Kingdom Choice Awards ‘Kingdom Pioneer Award,’ and NCGAG ‘Prestige Award’ to name a few. Hailed as an expert in his field, Zee has been a guest speaker at the Bobby Jones Annual Gospel Music Industry Retreat, Flavor Fest, and TODCON, and has served as a consultant for Macromedia and Adobe.
